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Friday, April 27, 2012

Social Media and the Art of Cause Marketing

On Wednesday April 18th, 2012 the Business Marketing Association of Chicago hosted a breakfast seminar called "Social Media and the Art of Cause Marketing."

BMA Chicago hosted the event and invited companies that engage in cause marketing initiatives to share their success story and how they used social networking to help an important cause and generate brand awareness.

What is Cause Marketing?  Cause Marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. 

AmpliVox Sound Systems had the opportunity to present the Pink Podium Promise which has been able to bless several hundred breast cancer awareness events across the country.

Other presenters included McGladrey Consulting as well as Got Autism?

Here is an edited video of Don Roth's contribution to the event: 

The four-part video below showcases the event.