Direct selling is the person-to-person sale of a good or service. The direct seller,
who operates independently of the company producing the goods, receives a
portion of each sale as a commission for their work.
The founding
principles of direct selling go back hundreds of years, but many people today may
remember the “Tupperware” parties of the 1950s as the time when direct selling
most greatly influenced American consumerism. They may also assume that the
industry has since dissolved, given the rise of more encompassing business-to-consumer
commerce. According to the Direct Selling Association though, hundreds of
direct selling companies continue to successfully operate, including the likes
of Mary Kay, Avon, Amway, Tupperware, Beach Body, and many more, which produce
billions of dollars in annual revenue.
And
that revenue stems from the work of the direct seller, who arrive from all
walks of life to help connect businesses to customers through their unique
products.
If you
think such business endeavors would be risky or unsustainable in these current
economic conditions, you may be surprised. Direct selling opportunities within
industries like travel and tourism are expected to prosperously meet the growing demand consumers have to take trips in 2013.
At
AmpliVox Sound Systems, we believe our success stems from a strong work ethic
and an unwavering competitive drive. It comes from fostering an environment of
collaboration and innovation to produce portable audio products that meet our
customers’ diverse needs. It comes from the relationships we’ve built with our
suppliers, distributors, and customers to maintain great communication and to
ensure all expectations are being met. It comes from being a leader in our
field.
Those
same traits—hard work, innovation, strong communication and relationship
building, are the foundation of direct selling, and we applaud the self-reliant
and entrepreneurial nature of those who work and succeed in this capacity
across the country.
You can learn more about the direct selling industry by visiting the Direct Selling Association at dsa.org.
Do you
have any experience with direct selling? Do you have any comments for this
article? We want to know. Leave us a note on our Facebook page or tweet us
at @AmpliVox on Twitter.
