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Tuesday, February 17, 2009

The Name Game

Naming something is always a challenge isn't it? A pet, a child, a product, a plant....these are all very important times in your life to bestow a name or brand and create an image. I know, naming a plant isn't really that big of a deal, but my college roomate took it quite seriously.

What about naming a product to sell in the market? You have a lot of factors to consider such as marketing research, what the product does, what your competition is doing, and Google. Google, now being one of the biggest factors as we are discovering. We have been developing new products and updating some older ones over the past year and with this comes the name game. We have been naming products according to their predecessors and what the product does, which isn't necessairly good for Google searches, keywords and adwords. So the ultimate question is, do we change the name a little according to google keyword searches or do we keep it the same because its been on the market for a year and has a little recognition?

Stay tuned for the results...